RJB
Client
RJB
Services
Brand Strategy, Brand Identity,
Collateral, Ad Campaign, Website
Website
rjbpro.com
RJB
Integrated Commercial Contractors
THE STORY
Ron Basci founded RJB in 1992 in the Philadelphia area. The company started as a specialized provider of commercial coatings. As part of the goal to provide unparalleled service, RJB quickly evolved into a comprehensive Commercial General Contractor to a large service area. Today, they serve clients in 39 states and are continuing to grow.
In order to position the company for further growth and service expansion, the brand had to be revitalized and a campaign created to help communicate the multi-faceted nature of the modern business.
RJB employees live by the belief that great work results from intelligent planning, strong communication and the collective abilities of an experienced team. They value integrity and showing up to get the job done when their clients need it most.
Their teams utilize expert planning and industry best practices to solve clients’ known and unknown challenges to keep projects on track. They are dedicated to going above and beyond and their clients trust them implicitly to solve their greatest challenges.
To capture the essence of their values and work ethic, we created a new visual identity program along with the RJB[ABILITY] campaign to better communicate their commitment to clients and the broad services they offer.
Their motivating brand manifesto is as follows:
WHAT IS RJB[ABILITY]?
It’s the belief that great work doesn’t just happen.
It’s the result of an unwavering commitment to our client, communication, intelligent planning and a focus on leveraging our collective abilities to get the job done.
RJB[ABILITY] means showing up and standing up. It means being prepared to go above and beyond to get the job done.
It’s embracing new technology and new ways of doing things to solve the problems our clients face every day—the known and unknown.
That’s why we’re ahead of the pack in driving results that matter. That’s why our teams are more focused. That’s why our clients keep hiring us, time and time again, to help solve complex problems and move forward.
RJB[ABILITY] is about being prepared and standing by our word in the face of the most pressing challenges. RJB[ABILITY] is doing what we say we’re going to do, wherever our clients need it most.
RJB’s character owes much to our Founder and to the people who work here every day. We’re committed, we’re loyal, we’re leading change, we’re relentless. We’re RJB.